TL;DR: Kogan Energy is a retail brand sitting on top of Powershop's infrastructure, selling electricity in VIC, NSW, QLD and SA and gas in VIC and NSW. Rates are rarely the cheapest. The pitch is the bundled Kogan First membership, worth $129 a year, or a $100 bill credit if you already have one. There are no GreenPower or carbon-offset options.
What Kogan Energy Actually Is
A white-label energy retailer. Kogan handles the brand and the customer relationship; Powershop, now owned by Shell, handles the underlying supply.
That arrangement is common and not a problem in itself. It does mean the thing you are choosing is a pricing and rewards package rather than a different way of buying electricity.
Where It Operates
Electricity in Victoria, New South Wales, Queensland and South Australia. Gas in Victoria and New South Wales only.
Queensland and South Australian households can take Kogan for electricity and will need another retailer for gas. If a single combined bill matters to you, that rules Kogan out in those states.
What You Get
Signing up typically includes a 12-month Kogan First membership, valued at $129 a year, which brings product discounts, free shipping on eligible orders, reward points and priority support.
If you are already a Kogan First member, you get a one-off $100 credit against your energy bills instead.
There is also a mobile app for tracking usage and managing bills, which is standard across the industry now rather than a differentiator.
Rates and Solar Feed-in Tariffs
Kogan's electricity and gas rates vary by postcode and change with market conditions, as everyone's do. What is worth saying plainly: Kogan does not consistently rank as the cheapest option in any state.
The value case rests on whether the membership benefit outweighs the rate gap. That is a personal calculation. If you spend regularly at Kogan, $129 of membership value is real money. If you have never shopped there, it is worth nothing and you are simply paying more for electricity.
The Feed-in Tariff
Kogan offers feed-in tariffs on its standard electricity plans. It does not offer dedicated solar plans with different rate structures.
That matters more than it sounds. Retailers with solar-specific plans often structure them for solar households: a lower daily supply charge, or a tiered export credit. A standard plan with a feed-in rate attached is a blunter instrument.
Confirm the current per-kilowatt-hour credit directly, because published rates change and market-wide feed-in tariffs have fallen steadily for years.
How to Judge the Offer Properly
Feed-in rate is the wrong place to start. For almost every solar household, the daily supply charge and the import rate move the bill more, because almost nobody exports more than they import across a year.
Pull your last four bills. Note total imported kWh, total exported kWh, and how imports split across peak, shoulder and off-peak if you are on time-of-use. Then run those numbers through Energy Made Easy, the federal government's free comparison service, or Victorian Energy Compare in Victoria. Both are independent and take no commission.
Compare Kogan's total estimated annual cost against AGL, Energy Locals, OVO and whoever else appears for your postcode. Then add the membership value if it is worth something to you. That is the honest comparison.
Green Credentials
This is where Kogan is weakest, and it is worth being direct about it.
Kogan Energy does not offer GreenPower. It does not offer carbon-neutral plans. There is no mechanism within a Kogan plan to match your consumption to accredited renewable generation.
GreenPower is a government-accredited scheme where you pay a premium and the retailer buys certified renewable generation to match your usage. Most major retailers offer it. Kogan does not, so a customer who wants that has to arrange offsets independently or choose a different retailer.
The Powershop Question
Powershop built a strong environmental reputation before Shell acquired it, and that acquisition changed how environmental groups assess it.
Kogan Energy was not included in the Green Electricity Guide's research, given its operational reliance on Powershop. That is an absence of assessment rather than a poor score, but combined with the lack of any green product option, a household choosing on environmental grounds has little to work with here.
Who It Suits
Kogan Energy makes sense for an existing Kogan shopper in a state where its rates happen to be competitive for their consumption pattern, who does not want a green product and does not need gas bundled in Queensland or South Australia.
That is a narrower group than the marketing suggests, and it is a legitimate one. For everyone else, the membership benefit is not enough to cover a rate gap, and the comparison sites will show that in about ten minutes.
Key Takeaways
- Kogan Energy is a retail brand over Powershop supply, selling electricity in VIC, NSW, QLD and SA, and gas only in VIC and NSW.
- The offer includes a Kogan First membership worth $129 a year, or a $100 bill credit for existing members.
- Feed-in tariffs are attached to standard plans rather than solar-specific ones, and current rates need confirming directly.
- Compare on total annual cost using your own usage through Energy Made Easy, then add the membership value only if you would actually use it.
- There is no GreenPower or carbon-neutral option, which rules Kogan out for households choosing on environmental grounds.
