Five guides on where the work actually comes from in Australia in 2026, what each channel costs, and what happens in the hour after a homeowner puts their hand up. Free, and useful whether or not you ever advertise with us.
You install solar in Australia, you are good at the install, and lead flow is either expensive or unpredictable. That is the whole audience. Nothing here tries to teach you the trade. It is about the part that sits either side of the job: where the next customer comes from, what they cost, and what happens in the hours after they put their hand up.
We run Solar Insights, an Australian solar and energy publication. Our readers are homeowners partway through deciding what to buy. They arrive from Google with a question, read for a minute, and go on to get quotes. We see what they ask, in what order, and what they are still confused about at the point where they are almost ready to spend money.
That is a useful vantage point and it is a limited one. We see the demand side. We do not run an installation business, we have never quoted a job, and where these pages stray into things we only know second hand, they say so.
We sell advertising to installers. That is our business model and it is the reason these pages exist. The pitch lives on one page, and you can ignore it. The guides are worth reading whether or not you ever give us a dollar, because a playbook that only works if you buy something from us is not worth writing.
If you have half an hour, read them in this order. If you have five minutes, read the Google Business Profile page. It is the one with the most work in it that costs nothing but attention.
| Guide | What it covers |
|---|---|
| Where solar leads actually come from | The seven channels, what each costs, and a table telling you which ones suit the size of business you are running. Read this first, it is the map. |
| The Google Business Profile playbook | Review velocity, the handover ask, the service-area mistake that buries multi-suburb installers, and a half-hour-a-month maintenance list. |
| The first hour after a lead lands | Why speed decides this trade more than anything else, a six-touch cadence with an end date, and what to send after the quote. |
| Marketing around the 2026 rebate changes | Deeming, the battery size taper, the four things homeowners still have wrong, and how to talk about all of it without breaching consumer law. |
| The 100kW to 1MW commercial window | What the August 2026 announcement changes for a residential installer, and the four things to work out before October. |
Most marketing advice aimed at installers is written by agencies who want to run your ads, or by lead vendors who want to sell you leads. We want to sell you a banner, which is a smaller and more honest conflict, and we will name it every time it comes up.
The part nobody else has is the reading data. We publish 1,704 articles for Australian homeowners, and we can see what they spend their research time on before they call anybody. The short version: they are not researching solar panels. They are researching their power bill, and solar is one of the answers they are checking. Panels take under ten per cent of all article reading on our site. Batteries and electricity plans together take 56 per cent.
Most quotes are built the other way round: a page about the modules, a line about the inverter, and nothing about the tariff. The full breakdown is in the playbook, along with the caveats about what a sample this size can and cannot tell you.
These five guides go further in the playbook: the lead-price table with every source named, the review-request script, the one-page quote follow-up, the reader data with its limits stated, and a decision table for choosing channels by crew size. Twenty pages, free.
Solar Insights also runs a consumer directory at /solar-installers/, where homeowners browse installers by city. Different audience, opposite direction. If you want to be at the top of the page for your city, that is what advertising with us buys. If you landed here looking for someone to install your own system, the directory is the page you want.
Five guides. Written once, reviewed every six months.
Lead prices by channel with the sources named, the Google Business Profile playbook, a follow-up cadence that stops instead of nagging, the 2026 rebate picture, and what our own readers research before they buy. Useful whether or not you ever advertise with us.